![]() Once again leaning on the strong visuals, Waterstones’ shop windows around the UK have been adorned with promotional boards in the familiar colourful palette and display tables have been constructed with chemistry themed props to draw the eye. And with such a captivating cover it only makes sense to mirror the enthusiastic promotion in the marketing materials for window displays. Videos posted to Instagram stories count down to publication day like an old-fashioned film lead, whilst colourful graphics highlight some quotes from the book on the author’s feed and bookstagrammers and bookshops alike share the unboxing of their books along with complimentary gifts that all fit into the science aesthetic. ![]() ![]() Using these eye-catching designs as a jumping off point, the marketing team at Doubleday UK have created a strong visual campaign both on social media and in bookstores. ![]()
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